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How Frivolous Lawsuits Distract You from the Real Money in Fake Meat

I love meat. So much so that I’ve spent years perfecting my cooking techniques for all manner of tasty cuts. I have different and specialized ways to cook premium butcher’s cuts such as ribeye, filet mignon and New York Strip. And I have also developed methods to tenderize and add flavor tougher cuts like top round using long-cooking times.

Now, I realize that some people either can’t or don’t want to eat meat. And according to a recent Harris poll, 3.8% of U.S. adults eat either a vegetarian or completely vegan diet. Whether folks eat a meat-free diet for health reasons or issues of conscience – more power to them.

And for those looking for plant-based alternatives to meat, 2019 has been a very exciting year.

Plant-based meat alternatives from Impossible Foods and Beyond Meat have gone mainstream. Burger King has started serving the former nationwide, and McDonald’s Corp. (MCD) the latter. Chances are, you can find at least one of them in your grocery store, too.

Which is great, as far as I’m concerned. Both products allow those who don’t eat meat to experience something that is almost identical in taste to a good burger. And the science behind how these companies made such great-tasting food in somewhat different ways is intriguing – but that’s a story for another day.

Because this week, the inevitable happened. Instead of letting people enjoy the added option of a meat-free burger, some bonehead decided to sue Burger King about their Impossible Whopper. No good deed unpunished…

I’ll get into a few of the details of the absurd lawsuit below. But for now, there’s a bigger issue afoot. America’s abundance of frivolous lawsuits has given us the costliest legal system in the world.

It hurts the economy, innovation, the stock market, and you.

But there’s something you can do…


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