There’s a great TV commercial out right now that reminded me so much of the market narrative that I have to share it with you.
The scene opens with a group of people in a living room playing a game that requires guessing.
The couple shouts out, “It’s a small finger – a worm, a dagger…”
The camera cuts to the reason for the guesses – A chart pad is in the front of the room with a teammate drawing as part of a game of Pictionary.
Only the teammate is a sloth hanging on the chart pad easel drawing a line straight down from the top of the pad, oh so s-l-o-w-l-y.
The guessing continues, “Tiny sword? A breadstick? A matchstick?”
The camera cuts to the opposing team who smiles and looks knowingly at each other, certain that their challengers won’t guess in time.
More guessing, “A lamp post? Coin slot!”
Cut to the sloth turning his head slowly to look at its teammates as if to say, “Not even close…”
The guessers say, “No?” and the timekeeper announces, “Ten seconds!”
The final furious cavalcade of guesses, “A walking stick! The Eifel Tower! Mt Kilimanjaro!”
Then a bell dings and time is up. The guessers grimace and growl in frustration.
The timekeeper announces the right answer, “Tandem bicycle” to screams of, “What?” as the camera pans to show the sloth still having completed only the short, straight line.
The voice over comes in and says, “As long as sloths are slow, you can count on GEICO to save you money on car insurance.”
But how does any of this relate back to The 10-Minute Millionaire?
Much like the glacial pace of the sloth featured in this commercial, our market narrative is changing.
But very s-l-o-w-l-y.